Design Brief
The objective was to design an application that would help students in providing educational loans with the best rate of interest. The product aims to disrupt the education loans industry by deploying technology to reduce inefficiencies in the lending process making it a hassle-free process for students.
After understanding the brief the first step for me was to understand the users we will be designing our solution for.
This part of the research focuses on understanding who your end users are and Who are the people you are trying to design the product for?
Target Audience:
Students (Avg age 18 -23)
Parents (Avg age 45 -55)
Students who have finished school and looking to pursue higher education.
Students who have decided what they want to pursue, know their target college and course.
Students who are still exploring options.
Parents who are looking for financial aid for their kid’s further studies.
I took some user interviews to learn more about the problem, and tried interacting with our target audience for a better understanding of what they think and feel about this problem.
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